Augmented reality (AR) is an emerging trend in marketing and sales strategies. It allows brands to give customers unique experiences with the convenience of tapping into their mobile devices. AR gives you another tool when it comes to driving sales and enhancing brand value through mobile devices.
AR as part of the customer journey
71%
Say they would shop more often if they used AR. (Snap Consumer AR Global Report 2021)
61%
Say they prefer retailers with AR experiences. (Meta AR/VR: New Dimensions of Connection 2021)
78%
Say AR is a fun way to interact with brands.(Hubspot Marketing Trends of 2022)
“The conversion rates that we’ve seen have surprised us, as a result we’re doubling-down on AR experiences to drive eCommerce”.
Robert Triefus EVP of Brand & Customer Engagement Gucci
Here are some of the ways using AR for your marketing strategy
How to use AR in your marketing success
e-Commerce Website
Deliver consumer online shopping experience with interactive engagement
Product Packaging
Leverage your product packaging as an interactive media channel
Retail
Enhance consumer journeys and buying power
Marketing Collaterals
Add gimmick to your selected or new launch marketing mix
Event, Tour & Attractions
Re-imagine the immersive world of AR embeded into your personal event, tour & attraction
Learning & Development
Enhance learning experience with interaction and experimentation to inspire student minds, and get students excited about exploring new academic interests.
Scan to experience AR now!
Why AR delivers real value
WebAR, or web-based augmented reality, enables augmented reality (AR) to work within a browser. Web AR opens up new ways to connect with users by engaging them in interactive experiences anywhere they are.
More Engaging
90% increase in visual recognition attention compared to non-AR
Brand Awareness
75% increase in brand awareness compared to non-AR
Easily Accessible
6.2 billion+ connected smartphones with AR
WHO WE ARE
Thinkers & Makers.
Founder. Desiree Mak
We are… Brand communications agency with more than 15 years of experience in the industry, creating effective marketing materials and business design solutions for brand product / services.
Discovering the key insights of the said product / services that resonate with the marketplace in real and relevant ways.
Associate Partner
Digital Marketer. Chew
Creating a foundation for a successful social media campaign with a clear and effective way by mapping structure, outline objectives and determine the how, when, where, and why to fully utilize social media to engage with the audience is Chew forte..
Be it with a goal to grow a community or generate leads, a typical social media campaign should include an overview of the brand story, objectives, tone of voice, current social media efforts or previous campaigns, target audience, preferred social media channels, deliverables, budget and project timing.
- Partnership & eCommerce Lecturer at JIOS Venture SDN BHD
- Creative Director at CRESENDO ENTERPRISE
- USA NLP Master Practitioner : (USA NLP University License MNLP02/13-016 March 2014)
- United Youth Movement of Malaysia (GBBM) : (Vice President & Chairman of Wilayah Persekutuan September 2010 to 2015)
AR Interactive & Digital Marketing
Contents & Creative
Product Image Branding
Print Collaterals
Beside working with multiple retail (FMCG) products, we have the brand experience in property project – building image branding & project launching.
MAH SING PROPERTIES @ JOHOR
AUSTIN SQUARE RESIDENCES & V. SQUARE SHOP OFFICES.
WORK TASK INCLUDE :
– Image Design & Conceptual.
– Brochures & Marketing Deliverable.
– Campaigns Ads in Multiple Media.
– Outdoor Media POSM.
BERTAM DEVELOPMENT @ TAMAN MUTIARA SUBANG
SUPER LINK TERRACE.
WORK TASK INCLUDE :
– Image Design & Conceptual.
– Brochures & Marketing Deliverable.
– Campaigns Ads in Multiple Media.
– Outdoor Media POSM.
WAZLIAN GROUP @ SEC 7 SHAH ALAM
JEWELERY SEMI-D & BUNGALOW.
WORK TASK INCLUDE :
– Image Design & Conceptual.
– Brochures & Marketing Deliverable.
– Campaigns Ads in Multiple Media.
– Outdoor Media POSM.
GLOBEMAX CORPORATION @ SEPANG
KOTA WARISAN DENGKIL SUPER LINK, SEMI-D & BUNGALOW.
WORK TASK INCLUDE :
– Image Design & Conceptual.
– Brochures & Marketing Deliverable.
– Campaigns Ads in Multiple Media.
– Outdoor Media POSM.
A QUICK LOOK – GALLERY
we bring your brand product to life and keep them breathing.
PRODUCT IMAGE BRANDING
– Brand Creation – Brand Identity – Brand Collateral
The idea behind a brand image is that the consumer is not purchasing just the product/service but also the image associated with that product / service. Brand images should be positive, unique and captivating. Brand images can be strengthened using brand communication like advertising, packaging, word of mouth publicity, other promotional tools be it online, offline and on ground event, etc.
DIGITAL ADVERTISING
– Messenger Advertising – Influencer Advertising – Social Media Advertising -Website Advertising – SEO Advertising
In Digital advertising, our goal is to attract cold traffic, then warm it up over time, get them to opt in, and persuade them to buy your product / service. To do that, we will build campaigns and ads to target your audience, and we call that Digital Marketing.
DIGITAL MARKETING
PRINT COLLATERALS
– Print Campaign – Brochures / Catalogues – Business Marketing Materials -Point Of Sales Marketing (POSM)
Print marketing collateral may support sales of a product / service. The collateral can instantly communicate everything a client or potential customer should know about your business. Print will build brand awareness and effectively demonstrate your unique value proposition.
TESTIMONIALS
It’s our pleasure working with some very talented and passionate individuals, businesses and organisations. We love watching them use what we created passionately for them to reach their goals in the marketplace. Read about the success they have experienced below!
BRANDS EXPERIENCED
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